Daniela Montemayor is a Mexican designer passionate about the elegance of English women and their clothes. Her main inspiration is the Royal Ascot and modular pieces.
Her designs are designed for women who are in constant movement and like to experiment with their style, but at the same time with an air of elegance. 

To convey Daniela's idea and represent her designs we created with her the name PIA BLACK. 

The development of the identity focused on transmitting elegance and femininity, through patterns, textures and the development of the "PIA key" emblematic of the brand.

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